Deep understanding of customer insightsReg

• Regular customer visit, frequent field team interaction
• Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
• Analyse agencies’ proposal and identify right agency for research, manages and monitors research project with agency
• Analyses and interprets the research data presented to assist in strategic decision

Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)

• Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
• Conducts situation analysis, with input from internal & external stakeholders.
• Elaborates clear SWOT, resulting in identification of Key Issues .
• Performs risk analysis and develop mitigation plan,
• Formulates the Promotion Mix
• Develops forecasting based on market dynamics for the planning period.
• Develops positioning and communication strategies.

BEP implementation

• Develop effective operational tools with marketing, medical, regulatory team Coordinate the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.
• Monitors and measures implementation of the plan against agreed measures
• Manages the forecasting and inventory process to ensure correct stock levels
• Manage brand A&P to ensure spending under control

Demonstrates deep understanding of product knowledge and therapy area knowledge

• Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.
• Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
• Keep up with industry and therapeutic area trend through attending conference, KOL interaction
• Builds and maintains global AZ network and relationships through attendance of regional/global workshops.