JOB SUMMARY

Provides leadership and direction to staff

Builds strategic plans to achieve leadership position and deliver targets

Builds and retains an effective marketing/customer focused team;

Ensures excellent cross-functionality Input in regional / international business development & licensing activities 

Ensures effective systems & processes

Adherence to AZ and industry code of conducts, ethics and code of marketing practice

1. Provides leadership and direction to staff 20%

• Creates and communicates a clear vision for the division/department.
• Defines long-term objectives and short-term challenges.
• Strives to ensure performance and achievements.
• Takes decision and accountability for actions and builds commitment within the team.
• Enhances positive attitudes and mindset. Demonstrates confidence and conviction.
• Stimulates conceptual thinking and creativity; challenges status quo for continuous improvement.
• Influences and input in company decisions.
• Creates an open and trusting atmosphere.

2. Builds strategic plans to achieve leadership position and deliver targets 20%

• Communicates direction for strategic business plan.
• Works with marketing team and Sales Director to review strategies and sets stretch and achievable sales budgets.
• Strategically and effectively manages investment/resource allocation and budget spend (A&P, P&L).
• Works with finance to review financial impact of marketing decisions.
• Works with HR and Sales Director to recommend incentive schemes based on brand priorities.
• Ensures implementation of the plan, as approved.
• Ongoing reviews on achievement against plan and addressing key strategic issues where necessary

3. Builds strong relationships with key stakeholders 10%

• Works with marketing team and other functions to ensure identification of key stakeholders.
• Ensures a cross-functional action plan in place with each identified stakeholder
• Communicates regularly with all stakeholders.
• Ensures involvement of each stakeholder, and ad-hoc support to maintain/enhance relationship.

4. Builds and retains an effective marketing/customer focused team; Ensures excellent cross-functionality 15%

• Recruits, retains and motivates a diverse representative team of individuals.
• Agrees subordinates roles & responsibilities, performance criteria, objectives and standards of work execution.
• Communicates as required and ensures effective downward and upward communication channels are in place
• Directs, coaches, guides, supports, rewards and develops the team.
• Monitors subordinate performance and identify areas requiring development, including poor performer(s).
• Conducts talent review; develops career and succession plans.
• Identifies development plan for each marketing member.
• Facilitates and resolves conflicts within the team and cross-functionally.
• Collates best practice examples & learning; shares with the team and regional/global colleagues.
• Leads the team for successful cycle meetings, etc.

5. Input in regional / international business development activities (e.g., licensing) if no Business Development Manager   10%

• Ensures guidance to marketing team, and data collection to input in MC3 questionnaires.
• Evaluates internal and external business opportunities that will enhance sales and growth of the company (i.e. 3rd party licensing agreements, co-promotion, outsourcing).
• Facilitates negotiation to secure licensing and investment opportunities.

6. Ensures effective systems & processes 15%

• Ensures team members meet administrative requirements (A&P planning & reporting, Expense reports, etc)
• Adheres to company policies and procedures.
• Prepares and presents monthly report on achievement of target, reason for deviation and variances to senior management.
• Seeks improvement for fast and effective processes.

7. Adherence to AZ and industry code of conducts, ethics and code of marketing practice 10%

• Aligns with the values and vision of AZ
• Actively encourages development of the AZ culture
• Ensures compliance with AZ code of conduct, Corporate Governance and Audit requirements
• Ensures compliance from all staff to guidelines, codes, policies and procedures
• Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information)
• Discloses potential breach of codes or conducts