DUTIES & RESPONSIBILITES   主 要 职 责

Portfolio Strategy Planning  35%

• Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.

(5 –year BBF/IBR, developed with strategic planning)

• Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort (1 year BAP)
• Develop a clinical support program (Phase IV, CEP) to support campaign objectives

(Follow CEP SOP)

• Develop the highest standards of training material and programs (with PMs) and make available to Medical Representatives (Identified training strategy and material in place)
• Develop product launch plans (with PMs) and submit to Marketing Director
• Work with PMs and sales management to provide quality product sales forecasting
• Develop training strategy (with PMs) to align with LCM
• Build and maintain global AZ network and relationships through attendance of regional/global workshops.

Lead Brand Team  15%

• Lead the cross functional Brand Team in the development of brand strategy aligned to overall TA strategy and company priorities. 
• Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment
• Ensure effective cross functional working, and alignment of team to brand objectives

Implementation  25%

• Review, amend, consolidate and submit PM budget to Marketing Director for Product Portfolio
• Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure
• Work with PMs to develop individual marketing plans for each product in portfolio
• Review PM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio
• Ensure quality of promotional material produced by PMs
• Work with Market Intelligence/Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director
• Ensure the quality delivery of product training programs
• Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend
• Work with PMs to maximize advantages and benefits when working with outside agencies
• Develop and maintain relationship with KOLs Win in right way

People Management  20%

• Recruit talents to build effective team
• Responsible for performance management for PMs
• Build talent pool within team
• Understand competency model of subordinates and accomplish annual MKT talent assessment
• Provide coaching and feedback to team members to enhance team effectiveness

Reporting  5%

• Submit Monthly Product Provide Market Research findings and recommendations