DUTIES & RESPONSIBILITES

- Portfolio Strategy Planning

• Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
• Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort
• Develop a clinical support program (Phase IV, CEP) to support campaign objectives
• Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives
• Develop product launch plans (with BMs) and submit to Marketing Director
• Work with BMs and sales management to provide quality product sales forecasting
• Develop training strategy (with BMs) to align with LCM
• Builds and maintains global AZ network and relationships through attendance of regional/global workshops.

- Lead Brand Team

• To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. 
• Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment
• Ensure effective cross functional collaboration and alignment to brand objectives

-Implementation Budgeting&Promotion

• Review, amend, consolidate and submit  brand budgets to Marketing Director for Product Portfolio
• Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure
• Work with BMs to develop individual marketing plans for each product in portfolio
• Review BM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio
• Ensure high quality promotional material produced by BMs
• Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director
• Ensure high quality delivery of product training programs
• Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend
• Work with BMs to maximize advantages and benefits when working with outside agencies
• Develop and maintain relationship with KOLs
• Win in right way

-People Management

• Recruit talents to build the effective team
• Responsible for performance management for BMs
• Build talent pool within team;
• Understand competency model of subordinates and accomplish annual MKT talent assessment;
• Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness

-Reporting

• Submit Monthly business review data
• Provide Market Research findings and recommendations