Typical Accountabilities:
• Develops and/or facilitates the development and creation of the promotional plan and programs and ensure their consistency with the brand strategy

• Develops and manages the promotion /communication budget and project timelines

• Collaborates with brand team to make a convincing case for appropriate budget and expectations for marketing opportunities

• Maintains awareness of competitive activity in consumer marketing

• Manages overall relationships with advertising agencies and other vendors

• Responsible for the implementation of promotional/communication strategies, plans and programs in support of brand strategies and objectives

• Provides input into Communication Planning and Operational Planning


Typical People Management Responsibility (direct / indirect reports):
• Approximate number of people managed in total (all levels) -


What is the global remit? (how many countries will the role operate in?):


Education, Qualifications, Skills and Experience:
• Essential: Bachelor’s degree in relevant field (e.g., business or science)
• Desirable: Advanced degree(s) in business or science.; Advertising agency experience; Sales or Sales Training experience

Key Relationship to reach solutions:
• Internal (to AZ or team): Sales Training Manager; District Sales Manager; Insights Manager; Brand Planning Manager/Leader
• External (to AZ):