SUMMARY OF THE ROLE

Play an expertise role as BU digital champion to bridge BU needs & DCE solution, and develop customized omni-channel digital marketing solutions tailored to brand needs

• Advisor to develop TA/Brands annual omni channel digital strategy
• Architect of omni-channel digital marketing solutions tailored to brand needs
• Builder of benchmark cases

ROLE & RESPONSIBILITIES

• Strong understanding of business needs and able to translate into comprehensive and innovative omni-channel HCP engagement plans with execution support 
• Communication & influence with business stakeholders (MD/FH) and elevate capabilities with BU team
• Provide richer HCP experience, elevate activate rate of interactions and affinity, and encourage high quality UGC (user generated content)
• Insightful customers’ analytics with engagement improvement plans

REQUIREMENTS

• Bachelor degree and above, MBA preferred
• Digital Marketing Events execution and management techniques and project mgt skill
• 8 years+ Oncology Marketing / Digital Marketing experience in MNC pharmaceuticals
• Have a great understanding on customers perspective and needs in multi-channel.
• Strong and innovative digital business solution design and implement cross different disease areas
• Experience with FMCG/ Retail/ Internet Health Senior role from well-known digital marketing agencies with pharmaceutical in house experience could also be considered Experience and resources in the digital marketing partners collaboration Medical related education background