SM/AD-Patient Service Platform Excellence

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  • 上海

Key Responsibilities:

1. Platform Development

  • Platform Construction and Optimization
  • Responsible for building and continuously optimizing patient service-related platforms, including: patient mini-program and official account, PSR workstation, patient CRM, data platform, reporting platform, and integration with other systems.
  • Patient-Side Operations (Self-Service)
  • Manage mini-program operation vendors to ensure service quality and compliance.
  • Oversee mini-program content publishing, feature maintenance, and push notifications to enhance user experience.
  • Configure official account menu, manage push notifications and monitor messages to ensure interaction and information delivery.
  • Conduct regular mini-program operation analysis, propose optimization plans, and improve patient self-service efficiency.
  • 平台建设及优化
  • 负责患者服务相关平台的建设与持续优化,包括:患者小程序及公众号、PSR 工作台、患者 CRM、数据平台、报告平台及其他系统对接。
  • 患者端运营(自助服务)
  • 管理小程序运营供应商,确保服务质量与合规性。
  • 负责小程序内容上架、功能维护、推送管理,提升用户体验。
  • 公众号菜单栏配置、推送管理及留言监控,保障互动与信息传递。
  • 定期进行小程序运营分析,提出优化方案,提升患者自助服务效率。
  • 平台建设及优化
  • 负责患者服务相关平台的建设与持续优化,包括:患者小程序及公众号、PSR 作台、患者 CRM、数据平台、报告平台及其他系统对接。
  • 患者端运营(自助服务)


2. Solution Excellence

· Strategy Development

  • Formulate platform operation strategies and deliver quarterly industry competitive intelligence to support business decisions.
  • Establish a platform operation review mechanism and drive the implementation of agile optimization strategies.

· Change Management

  • Promote internal understanding and adoption of the patient platform; develop and standardize Patient Service Playbook and SOP to ensure consistency and efficient execution.

· Patient Insights

  • Build a model for generating and applying patient insights to enable precise services and business innovation.

· AI Exploration

  • Explore AI application scenarios to empower patient services and business decision-making, driving intelligent transformation.
  • 策略制定
  • 制定平台运营策略,季度产出行业竞争情报,支持业务决策。
  • 建立平台运营复盘机制,推动敏捷优化策略落地。
  • 变革管理
  • 推动内部对患者平台的理解与应用,制定并标准化患者服务 Playbook 和 SOP,确保一致性与高效执行。
  • 患者洞察
  • 建立患者洞察生成及应用模式,支持精准服务与业务创新。
  • AI 探索
  • 探索 AI 应用场景,赋能患者服务及业务决策,推动智能化转型。


REQUIREMENTS

  • Bachelor’s degree or above; majors in healthcare, information technology, or related fields preferred.
  • Minimum 10 years of relevant experience in the pharmaceutical or healthcare sector, with at least 5 years in platform operations or digital project management.
  • Familiar with mini-programs, official account operations, and Patient CRM systems; strong data analysis skills.
  • Strategic thinker with excellent cross-functional collaboration skills; capable of driving change and innovation.
  • Strong interest in AI technology and its application in patient services, with proven ability to explore and implement solutions.
  • Excellent communication, writing, and reporting skills in both Chinese and English.