SUMMARY OF THE ROLE

• To lead the cross functional to develop brand strategies, design brand campaigns, and drive the implementation of these strategies.
• Develop people & team.
• Work with other functions to achieve objectives of Fasenra including commercial and hospital sales target, SOV and Market Share.

ROLE & RESPONSIBILITIES

Portfolio Strategy Planning

• Identify leverage points in the severe asthma diagnosis and treatment pathway, uncover market opportunities, and develop market strategies to enhance the diagnosis of severe asthma.
• Lead the team to collaborate with other departments in designing brand campaigns to achieve brand strategy objectives.
• Work with BMs and sales management to provide quality product sales forecasting
• Build and maintain global AZ network and relationships through attendance of regional/global workshops.

Lead Brand Team

• To lead the cross functional ‘Fasenra SEA Indication Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. 
• Maintain close relationship with Regional Sales Management Team and adopt best practice for the local environment.
• Ensure effective cross functional collaboration and alignment to brand objectives.

Implementation: Budgeting & Promotion

• Consolidate and manage the brand budget for the product portfolio, submitting for Marketing Assistant Director approval with clear strategic rationale.
• Monitor and control promotional expenditure, proactively identifying opportunities for greater cost-efficiency and return on investment.
• Lead the development and execution of marketing plans and campaigns, ensuring strategic alignment with budget.
• Oversee the promotional materials produced by BMs, ensuring the high standards of quality, compliance, and brand consistency.
• Partner with Market Intelligence / Market Research agencies to track marketing effectiveness (all parameters), translating data into actionable insights and making strategic recommendations to Marketing Assistant Director.
• Ensure high quality delivery of product training programs
• Cultivate and maintain strategic relationships with KEEs and HCPs
• Drive market leadership with high ethical standards and compliance

People Management

• Recruit talents to build an effective team.
• Responsible for performance management for BMs.
• Build talent pool within team.
• Understand competency model of subordinates and accomplish annual MKT talent assessment.
• Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness.

Reporting

• Submit Monthly business review data.
• Provide Market Research findings and recommendations.

Strong Compliance Awareness

•       Comply with AZ Code of Conduct and all applicable laws and regulations during business operations.