SMM/AD-CVRM MKT-上海

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  • 上海

Typical Accountabilities:
• Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.

• Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products

• Works closely with direct-to-consumer and managed markets teams to ensure successful positioning

• Works closely with sales leaders to identify opportunities/issues

• Participates in development of training for field/customer service personnel on brand information


Typical People Management Responsibility (direct / indirect reports):
• Approximate number of people managed in total (all levels) -


What is the global remit? (how many countries will the role operate in?):


Education, Qualifications, Skills and Experience:
• Essential: Bachelor’s Degree; Marketing and/or promotions experience; Experience developing a strategy and executing on that strategy; Experience managing complex projects; Understanding of the development and commercialization of pharmaceutical products in the US; Understanding of the US Healthcare environment
• Desirable: MBA in relevant field; Experience in Consumer and/or Managed Markets strategy; Experience in Insight/Market Research; Sales and/or Sales Leadership experience; Experience in Emerging or DFL role

Key Relationship to reach solutions:
• Internal (to AZ or team):
• External (to AZ):