Senior Manager Marketing Strategy, Planning, Research
  • 职能类别:市场、销售与售后

At the BMW Group, everything starts with passion. It turns a profession into a vocation. It drives us to keep reinventing mobility and bring innovative ideas onto the roads. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together.

Develop, evaluate and implement China market specific marketing strategies on both Brand and New product Launch levels, for optimum exploitation of existing and future market potentials. Set yearly marketing activities strategic direction, steer brand level marketing campaigns and coordinate market research activities.

What awaits you?

-Define, develop and implement marketing overall strategy incl. brand strategy, yearly plan and new initiatives to strengthen brand and support sales. This task will also cover new expanding business activities e.g. E-mobility / Used Car.

-Steer overall marketing planning in collaboration with all related teams (sales, PR, CRM, after-sales etc) and implement brand level campaigns.

-Develop strong market research activity e.g. customer research, communication campaign to provide concrete strategic development recommendation for new market opportunities exploitation.

-Prepare management reports and presentations for decision circles and high level AG visitors.

-Guide and coach new team members to bring them to high level of proficiency in terms of BMW Brand, general marketing strategy, operational marketing planning and steering knowledge.

-Coordinate and cooperate with other depts. on company level planning and strategic topics to maximize synergy and efficiency.

Qualifications and experience

-Master degree, business administration or marketing preferred

-Proficiency with strategic planning in marketing plans/campaigns

-Proficiency with product launch and lifecycle marketing activities

-Proficiency skills in marketing communication (ATL, BTL, eMarketing, event, CRM, dealer marketing, etc.)

-Knowledge of auto industry and automobile product

-Competency of Strategic thinking

-Good communication skills and open minded

-Market research knowledge

-Project management skills and very detailed oriented

-Ability of problem solving and conflict management

-Driving license and capable of driving

-Marketing 7-10years

-Automotive industry 4-6years

You are ready to join our fun team and ready to light your inspiration? Apply now!