PRINCIPLE OBJECTIVES:

1. Work closely with the Product Marketing Manager to plan and execute Marketing programs to build up awareness, strong brand affinity and hit retail growth as planned.

2. Develop premium & aspiration product positioning which fits brand tonality & strategy. Drive and lead integrated marketing campaign with good quality and in-time evaluation.

3. Take the ownership of product life cycle management, and communicate with team to ensure the efficiency for campaign plan and business achievement.

KEY RESPONSIBILITIES:

A. Advertising & Promotions

1. Lead and develop integrated Marketing programs for new product launches, re-promotes and other branding related programs based on deep understanding of consumer and the market. Drive timely implementation of marketing programs and measurement for continuous improvement.

2. Work with creative agencies to develop communication materials including advertisement, brand booklet, full line brochures, regiment card, product leaflet, etc. that clearly deliver brand characters, customer benefits, local relevancy and right strategic direction. Ensure the communication materials are developed and delivered on time and in accordance to brand guidelines.

3. Works closely with media agency to ensure media exposure of advertisements effectively reach the right target group, spot plan effectively maximize media investment, and all materials correct and on time delivered.

4. Work closely with Product Marketing Manager to develop and update the Marketing Calendar timely in accordance with brand strategies.

5. Assist Product Marketing Manager to work actively with other functions including CRM, Sales, Training, Digital, EC,PR, etc. to ensure communication messages are consistent among different functions.

6. Work on the marketing intelligence with the coordination of Sales, CRM, Digital,EC, VM&Event, PR & Agency teams to analyse marketing program effectiveness and review whenever necessary.

7. Facilitate internal and external SFDA compliance checks on all related communication materials with RA team and media agency/ vendors.

8. Closely follow up product registration status with RA team and other support functions to ensure timely registration of new products, registration renewal of existing products, building sufficient bridge stock and timely adjust marketing programs according to changes of launch calendar.

9. Regularly track, collect and document competitor and non-cosmetics luxury brand activities & materials such as distribution, pricing, new product launches, media placement, communication messages, etc, and review with Product Marketing Manager timely.

10. Follow up closely on requests and information provided on the International Marketing Website or regional. Timely share with related team. Orders and maintains a library of creative materials.

11. Support in developing and utilizing consumer / market research.

12. Support on Product related budget management to ensure cost efficiency yet with good quality.

B. Forecasting

1. Work with Sales Manager and Marketing Manager to determine sell-in quantities required for saleable products.

2. Work closely with the forecasting team for monthly forecast review to ensure

· Timely availability of saleable & non-saleable stock for all marketing programs

· Healthy stock level

C. Others

1. Prepare material for Marketing Managers for trade presentation to retailers.

2. Regular store visits to check on

· Effectiveness of marketing programs & promotions

· Competitive activities

· Retailer’s satisfaction with co-op activities