KEY ACCOUNTABILITIES:
Accountable for development and implementation of integrated marketing plan in support of existing and new product sales for Sanofi vaccines in assigned Zone based on central marketing’s brand plan, secure all departments’ objectives are in line with brand strategy and managing spending within defined budget limits. 根据中央市场团队的全国品牌策略,制定年度区域市场计划,并直接对产品在区域内的推广预算负责,包括计划、分配、监控和总结。 To fulfill the implementation and execution of company promotion strategy at Zone level.负责向区域负责人和整个团队传递公司的产品推广策略和相关要求。 Have profound understanding on the market, can also provide related strategy对市场有深刻了解,并可对相关策略制定提供有价值的建议。 Provide supports to central marketing team and area management on brand plan development, significant strategy changes, long-term development plans and new product development opportunities and other key issues such as pricing, changes in the products positioning or promotional campaigns.为中央市场团队及区域管理层提供市场环境、竞争信息、客户洞察等方面建议,以支持品牌策略、产品的中长期发展计划以及新产品的市场机会及其他关键问题(例如定价、产品定位或推广活动的变化等)。
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
Experience & knowledge:
Core competencies: