Brand and Portfolio Strategy

·         Build brand/portfolio strategy independently with deep understanding on clinical consideration and practices,

·         Identifies opportunities, develops & implements services around brands that maximize overall value for stakeholders.

·         Creates and develops new markets for a brand, e.g. new territories, customers, indications, formulations, channels and geographies.

·         Shapes the external environment to improve brand potential through influence on all customers, segments, and stakeholders.

·         Identifies and ensures inclusion of market access requirements in clinical development.

·         Develops aggressive strategies to mitigate or build on competitor offerings.

Builds on patient/customer insight to lead innovation.

·         Generate insights and implications from market, to meeting patient and customer needs and outcomes.

·         Develops a deep understanding of the TA and translates this into business plans.

·         Fosters solution-oriented innovation in own team and ensures implementation.

·         Prepares product messages and customer solutions that address the needs of specific customer segments and decision makers.

Product Development and Life Cycle Management

·         Inspires & implements innovative approaches to the integration of clinical, regulatory and commercial inputs across all stakeholders.

·         Develop business case/approval for LCM options.

·         Drives brand value and differentiation through formulation development and packaging.

·         Ensures optimal intellectual property protection through effective cross-functional working.

Marketing Execution

·         Early engagement of key opinion leaders from research to launch to be the advocate.

·         Leads development and delivery of key campaign materials from insights to review, production and implementation to stakeholders.

·         Leads development and delivery of materials to support Market Access/Managed Markets

·         Leads brand finance and budgeting practises (P & L) and appropriate management of resources.

·         Drives consistent execution of product strategy throughout Marketing, Sales, Market Access, Medical using appropriate key performance indicators.

JOB-HOLDER ENTRY REQUIREMENTS:

Education:                         

·       Minimum Bachelor’s degree, MBA is preferred

·       Medical or pharmacy education background preferred; MBA /post-graduation (e.g., master, PHD) qualification will be an advantage.

Experience & knowledge:    

·       Post-B.A/master. with 5 years working experience OR post-MBA/PHD with 2-3 years working experience

·       Consulting firm or strategic planning/business development department experiences are preferred

·       Operational Marketing and Market Access experiences will be valued.

·       Cross-culture experience is a plus.

Core competencies:

·       Strong case experience in healthcare, preferably pharmaceuticals

·       Experience with building forecast models, valuations, PowerPoint presentations (senior management level presentations)

·       Strong communication skills to effectively present to senior management in English and Chinese

·       Additional experience in marketing / sales operations valued

·       Demonstrates willingness and capability to cooperate with colleagues in various teams across the company.