1. Execute / implement national & regional marketing plans (weighting%: 45%)
- 1) Efficacy QuantityQualityAccurate coverage of depth customers
- 2)Effective and accurate resources allocation through close collaboration and communication with CMKT
- 3) Train regional sales force
- 4) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate
- 5) Product specific regional sales and A&P budget
- 6) Organize regioanl activities (CME programs, symposia , etc.)
- 7) Attend regional sales weekly meetings
2. KOLs management (weighting%: 35%)
- 1) KOLs personalized platform build up
- 2)Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies
- 3)KOLs list maintenance and organize routine X-functional team review
- 4)KOLs coverage as speaker usage
- 5) Advocacy of DUPI as first-line choice in any omni-channel of sanofi
3. Participate in national marketing plan development (weighting%: 5%)
- 1) Participate in annual long range strategic planning ( 3-year plan)
- 2) Participate in annual marketing tactical budget plan ( 1-year plan)
4. Develop area marketing plans (weighting%: 5%)
- 1) Propose regional tactical cycleplans ( 4 times per year)
- 2) Report local market info to central ( on a monthly basis)
5. Regional brand management (weighting%: 7%)
- 1) Organize Brand Champion
- 2) Paticipate brand team, Implement racking activities implementation; provide the required data and insight for brand plan
6. Regional market intelligence (weighting%: 3%)
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
College Degree or Above
Experience & knowledge:
- At least 3 years with pharmaceutical industry
- At least 1 years sales force management experience
- Industry/product knowledge
Core competencies:
- Good marketing planning skills
- Good project management skills
- Good KOLs management skills
- Good selling skills
- Good interpersonal skills