We are seeking a strategic and insights-driven Consumer Insights & Strategy Development Manager to lead the exploration of consumer behavior, develop compelling brand concepts, and craft data-backed strategies that drive product and messaging innovation. You will play a pivotal role in shaping our brand’s positioning by uncovering deep consumer insights, translating them into actionable strategies, and ensuring alignment across product development and communication.
Key Responsibilities:
1.Consumer Insight & Research Development
·Lead qualitative and quantitative research initiatives to uncover consumer needs, behaviors, and market trends.
·Analyze data to identify key consumer pain points, motivations, and opportunities for brand growth.
·Collaborate with cross-functional teams (Marketing, Product, Sales) to integrate insights into business decisions.
2.Concept Development
·Translate consumer insights into innovative brand and product concepts that resonate with target audiences.
·Develop and test creative concepts, ensuring alignment with brand vision and market demand.
·Work closely with design and innovation teams to refine concepts for market readiness.
3.Consumer Strategy Development
·Define and refine consumer segmentation, targeting, and positioning strategies.
·Craft long-term and short-term consumer engagement strategies to enhance brand loyalty and market penetration.
·Monitor competitive landscape and industry trends to inform strategic adjustments.
4.Product & Brand Message House Development
·Develop a clear and compelling brand messaging framework that differentiates our products in the market.
·Ensure consistency in brand storytelling across all consumer touch points.
·Collaborate with creative and content teams to execute messaging that aligns with consumer insights.
