Main responsibilities:

· Responsible for product lifecycle planning and execution

· Identify and select business growth opportunities, and formulate clear customer behavior goals.

o Manage product line and brand life cycle management to bring continuous and stable growth.

· Ability to develop, execute and manage customer engagement plans.

o Develop an omnichannel plan to drive customer behavior change.

o Ability to present production requirements clearly and directly to creative and media suppliers. Produce creative and competitive branded content to create a great experience for customers.

· Timely and effective market insights, including healthcare environment and KOLs, continuously optimized based on data and reports.

· Cross-functional collaboration ability