Key Accountability:
· Participate in Beyfortus brand strategy and action plan development
参与品牌战略和行动计划的制定
· Understand and implement both strategic and tactical plan to realize market opportunities
了解并实施战略和战术计划,以实现市场机会
· Maintain good engagement with KOLs
与KOL保持良好沟通
· Work closely with cross functional teams to ensure the success of cross functional initiatives including market research, education programs, sales training etc.
与跨职能团队密切合作,确保跨职能方案的成功,包括市场研究、教育计划、销售培训等
· Collaborate with local marketing and sales colleagues and make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment
与区域市场和销售同事合作,确保销售人员了解正确、充分和更新的有关产品和外部环境的知识
Experience & knowledge:
· At least 3 years working experience in the pharmaceutical industries
至少3年医药领域工作经验
· Strong marketing experience and in-depth exposure in pediatric-related areas or community hospitals, or a sharp and well-trained brain to tackle new and complex challenges
在儿科相关科室或者基层社区医院有着长时间的沉淀和深入洞察,或者有极强的解决复杂挑战的能力
Core competencies:
· Excellent communication skills and interpersonal skills,
具备优秀的沟通技巧及人际交往技巧
· Experience in HCP engagement, project management and event planning/execution is desired
项目管理和活动策划/执行方面的经验
· Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans
能够进行数据分析,评估推广/策略活动及准备销售计划
· Fluent in both English and Mandarin
中英文流利